“One of the finest business books I've ever read.”
–Lee Bird, former Group President
Nike Inc

In this groundbreaking book, Wiersma outlines the seven mind-sets of trusted professionals, offering a blueprint for both individuals and organizations interested in fostering a culture of professionalism. read more

“A must-read for all entrepreneurs.”
–Denis Coleman, Founder, Symantec

The story of Neoforma, a software firm that accidentally became a dotcom darling and eventually a public company. Starting Something engages the reader with the captivating story of how Neoforma survived its struggles against daunting obstacles–and in the process delivers on a very human level a wealth of insight, information, and advice for entrepreneurs. read more